Founder's Story

As a mom and someone on my own fitness and health journey, I know the tug-of-war that happens when you crave a treat—or when your kids ask for candy—and you glance at the label and feel that wave of guilt. I’ve been there. I loved sweets. So did my kids. But I didn’t love the artificial ingredients, refined sugars, and empty promises most candies came with.

That’s why I started this brand—not just to make candy, but to make candy that loves you back.

Our treats are made with real ingredients, like naturally sweet date sugar, and colored only with plants, fruits, and vegetables. We don’t go for the cheapest, most easily available options. We go for what’s best for your body and your family.

I personally oversee every batch we make. From sourcing the finest ingredients to the final seal on the pouch, I make sure each gummy is something I’d be proud to give my own children. Because this brand was born out of love—for them, for wellness, and for all of us who deserve better options.

This isn’t just candy.
It’s a commitment.
To quality. To honesty. To joy—without compromise.

Welcome to a world where treats can be sweet, simple, and truly good.

— Rabail